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Thursday, March 26, 2009

Black Broadcasting Network Announces New Sports Programming Targeting Urban Viewers

HOUSTON- Black Broadcasting Network (BBN), the only 24/7 multiplatform network exclusively targeting 18-34 year old urban African-American audiences, today announced the addition of sports to the network's programming mix. Black College Sports, Ringside Boxing and Premier Basketball League will all be available in full HD to viewers when the network launches later this year.

-- Black College Sports will showcase the latest sports highlights from
historically black universities and colleges nationwide. It will also
include in-depth interviews with players and coaches, from football to
men and women's baseball to volleyball.
-- Ringside Boxing will offer boxing fans front-row access to one of
America's most watched and beloved spectator sports. Ringside Boxing
is partnering with BBN to bring IBF World Championship boxing to
primetime.
-- Premier Basketball League is the first exclusive basketball league
purely designed for the ultimate fan experience around today's modern
world. Presently there are 13 teams in the PBL league with some very
recognizable players from the collegiate and pro levels as well as
some of the best street ballers around.

"Including these programs in our lineup reflects Black Broadcasting Network's commitment to providing quality, best-in-class content for our viewers," said Yusef F. Muhammad, BBN's President. "Since a wide variety of sports play an important role in young viewer's lives, we want to make sure that we offer them a diverse line up of programs to enjoy - all in thrilling HD."

For more information please visit www.blackbroadcasting.com.

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