2K Sports Brings Don King Boxing to Wii™ and Nintendo DS™, Step into the ring with the Wii Balance Board™!

New York, NY– 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced that Don King Boxing will be available March 31st, 2009 for Wii™ home video game system from Nintendo and Nintendo DS™. Don King Boxing provides a revolutionary boxing experience for Wii via accurate controls, a unique story mode, an exhilarating multiplayer system, and implementation of the *Wii Balance Board. The game for both platforms is rated T for Teen by the ESRB.

“Don King Boxing has been specifically designed to take advantage of everything the Wii and DS have to offer,” said Christoph Hartmann, 2K president. “We worked closely with Nintendo to make Don King Boxing a unique experience, especially using the Wii Balance Board. It is great for those who love boxing or those who just want a fun way to get some exercise.”

Developed by 2K China, Don King Boxing allows players to fight with or against over 20 licensed boxers in real venues like Madison Square Garden, Boardwalk Hall, and Trump Taj Majal. Players will experience what it’s like to be a real boxer as they throw jabs, hooks, and uppercuts with both hands all while ducking and dodging blows on the Wii Balance Board

To get in shape, 2K Sports worked closely with Don King and his staff to design a Boxercise portion of the game that mimics the routines used by real boxers. The training program isn’t just for the human player; it also helps to improve your boxer’s skills for the next match in the game.
"Don King Boxing is not your prototypical boxing game," Don King said. "What we have done here is truly innovative and provocative. Our goal with 2K Sports was to create realistic motions that most closely resemble the actual training regimens of prizefighters for maximum results."

King added "We've created our best set of real-life boxing exercises ever for Don King Boxing. It wouldn't surprise me if a future world champion was introduced to the sport through this game. This is where you can get the skills that make for thrills."

For more information about Don King Boxing, log onto http://www.2ksports.com/games/donkingboxing.

*The Wii Balance Board provides additional experiences for the game but is not required for play.

See you at the Fights.
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Starlite Boxing's Sweetscience The Video Channel Online http://www.youtube.com/ELEmpress1

EL Boxing Empress Keisha Morrisey's Myspace http://www.myspace.com/Keishadivine

Honorable Keisha Morrisey http://www.keishamorrisey.com

©®™2007, 2008 All photos by "EL Boxing Empress" Keisha Morrisey- Empire Morrisey Photo-Studios, for Bloodline Boxing Communications Entertainment and Starlite Boxing's Sweetscience Magnews-Online Publication all rights reserved

2K Sports Announces Don King Presents: Prizefighter Now Available; Anticipated documentary-style boxing game brings new depth and dimension

New York, NY– 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that the highly anticipated title, Don King Presents: Prizefighter, is now available on North American retail store shelves for Xbox 360® video game and entertainment system from Microsoft. Developed by 2K’s Venom Games studio, Don King Presents: Prizefighter is the first and only current generation title to combine all the action of professional boxing with compelling live-action cut scenes featuring legendary fighters.

“I am thrilled to be an integral part of this monumental entertainment experience,” said legendary boxing promoter Don King. “I have applied all my decades of boxing insight to inspire and elevate Don King Presents: Prizefighter beyond anything fans of the sport have ever experienced before.”

Don King Presents: Prizefighter casts players in the role of a talented, unknown boxer fighting his way out of obscurity and into the international spotlight while attempting to claim the world championship. The immersive storyline challenges players to balance their rigorous training regimen with the temptations of wealth and stardom, and unfolds in a unique, live-action sports documentary-style that features real-life legends and current stars from the world of boxing including Samuel Peter, Joe Calzaghe, Kelly Pavlik, Ricardo Mayorga, Nate Campbell, Juan Diaz, Ken Norton, Larry Holmes, Andrew Golota, Don King and many others. Heather Vandeven, the reigning 2007 Penthouse Pet of the Year, and popular video vixen Bria Myles also star in the documentary and act as temptations for boxers throughout their careers.

“We’re proud to partner with Don King to deliver the most fun and entertaining boxing experience available to our dedicated fans,” said Christoph Hartmann, president of 2K. “Don King Presents: Prizefighter is the only boxing title that offers all the action of professional boxing while challenging players to maintain their focus and discipline despite the distractions and temptations of fame.”

Don King Presents: Prizefighter is rated T for Teen and is now available for Xbox 360,and will be available this fall for Wii™ home video game system from Nintendo and Nintendo DS™. For more information, please visit www.2ksports.com/prizefighter.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc., is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® and Xbox® video game and entertainment systems from Microsoft, Wii™, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play, and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

Microsoft, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.

Wii and Nintendo DS are trademarks of Nintendo. © 2006 Nintendo.
Important Legal Information

In connection with the tender offer commenced by Electronic Arts Inc., the Company has filed with the Securities Exchange Commission a Solicitation/Recommendation Statement on Schedule 14D-9. The Company's stockholders should read carefully the Solicitation/Recommendation Statement on Schedule 14D-9 (including any amendments or supplements thereto) prior to making any decisions with respect to Electronic Arts' tender offer because it contains important information. Free copies of the Solicitation/Recommendation Statement on Schedule 14D-9 and the related amendments or supplements thereto that the Company has filed with the SEC are available at the SEC's website at www.sec.gov. This communication does not constitute an offer to sell or invitation to purchase any securities or the solicitation of an offer to buy any securities, pursuant to Electronic Arts' tender offer or otherwise.

This press release may contain forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the matters relating to the Special Committee's investigation of the Company's stock option grants and the restatement of our consolidated financial statements. The investigation and conclusions of the Special Committee may result in claims and proceedings relating to such matters, including previously disclosed shareholder and derivative litigation and actions by the Securities and Exchange Commission and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. Further risks and uncertainties associated with Electronic Arts' tender offer to acquire the Company's outstanding shares are as follows: the risk that key employees may pursue other employment opportunities due to concerns as to their employment security with the Company; the risk that the acquisition proposal will make it more difficult for the Company to execute its strategic plan and pursue other strategic opportunities; the risk that the future trading price of our common stock is likely to be volatile and could be subject to wide price fluctuations; and the risk that stockholder litigation in connection with Electronic Arts' tender offer, or otherwise, may result in significant costs of defense, indemnification and liability. Other important factors are described in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2007, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2008, in the section entitled "Risk Factors." All forward-looking statements are qualified by these cautionary statements and are made only as of the date they are made.

Starlite Boxing's Sweetscience The Video Channel Online http://www.youtube.com/ELEmpress1

EL Boxing Empress Keisha Morrisey's Myspace http://www.myspace.com/Keishadivine

Honorable Keisha Morrisey http://www.keishamorrisey.com

©®™ 2007, 2008 All photos by "EL Boxing Empress" Keisha Morrisey- Empire Morrisey Studios, for Bloodline Boxing Communications Entertainment and Starlite Boxing's Sweetscience Magnews-Online Publication all rights reserved