2K Sports Brings Don King Boxing to Wii™ and Nintendo DS™, Step into the ring with the Wii Balance Board™!

New York, NY– 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced that Don King Boxing will be available March 31st, 2009 for Wii™ home video game system from Nintendo and Nintendo DS™. Don King Boxing provides a revolutionary boxing experience for Wii via accurate controls, a unique story mode, an exhilarating multiplayer system, and implementation of the *Wii Balance Board. The game for both platforms is rated T for Teen by the ESRB.

“Don King Boxing has been specifically designed to take advantage of everything the Wii and DS have to offer,” said Christoph Hartmann, 2K president. “We worked closely with Nintendo to make Don King Boxing a unique experience, especially using the Wii Balance Board. It is great for those who love boxing or those who just want a fun way to get some exercise.”

Developed by 2K China, Don King Boxing allows players to fight with or against over 20 licensed boxers in real venues like Madison Square Garden, Boardwalk Hall, and Trump Taj Majal. Players will experience what it’s like to be a real boxer as they throw jabs, hooks, and uppercuts with both hands all while ducking and dodging blows on the Wii Balance Board

To get in shape, 2K Sports worked closely with Don King and his staff to design a Boxercise portion of the game that mimics the routines used by real boxers. The training program isn’t just for the human player; it also helps to improve your boxer’s skills for the next match in the game.
"Don King Boxing is not your prototypical boxing game," Don King said. "What we have done here is truly innovative and provocative. Our goal with 2K Sports was to create realistic motions that most closely resemble the actual training regimens of prizefighters for maximum results."

King added "We've created our best set of real-life boxing exercises ever for Don King Boxing. It wouldn't surprise me if a future world champion was introduced to the sport through this game. This is where you can get the skills that make for thrills."

For more information about Don King Boxing, log onto http://www.2ksports.com/games/donkingboxing.

*The Wii Balance Board provides additional experiences for the game but is not required for play.

See you at the Fights.
Thanks for your time.

Starlite Boxing's Sweetscience The Video Channel Online http://www.youtube.com/ELEmpress1

EL Boxing Empress Keisha Morrisey's Myspace http://www.myspace.com/Keishadivine

Honorable Keisha Morrisey http://www.keishamorrisey.com

©®™2007, 2008 All photos by "EL Boxing Empress" Keisha Morrisey- Empire Morrisey Photo-Studios, for Bloodline Boxing Communications Entertainment and Starlite Boxing's Sweetscience Magnews-Online Publication all rights reserved

2K Sports has created a very clever high-tech website to help promote next week's release of "Don King Presents Prizefighter." HypeKingdom.com

2K Sports Launches HypeKingdom.com in Anticipation of Don King Presents Prizefighter

Learn the art of hype from the king himself, including creating the perfect nickname, self-promoting salvos using King’s voice, interpret King’s custom dictionary and more

2K Sports announced May 28, 2008 it has partnered with the king of boxing and the godfather of hype, Don King, to launch HypeKingdom.com in support of the highly anticipated boxing video game, Don King Presents: Prizefighter. Fans can now enroll in the University of Hype to learn the art of larger-than-life self-promotion, while getting new insight into the man behind the mania.

“To be the king, you’ve got to know the king, and HypeKingdom.com provides what you need to know to follow in my footsteps,” said Don King. “You’ll also be witness to the spectacular promotionalization of 2K Sports’ Don King Presents: Prizefighter, the most exhilarating boxing title the world has ever seen!”

At HypeKingdom.com, fans can experience the thrill of being the king through the following features:

Nickname Generator – Joe Smith isn’t going to fill seats, so get a Don King-inspired nickname that screams “the champ is here!”

Customizable Hype Spoken by Don King - Generate your own hype, Mad Lib-style, with the voice of the king.

Complete Guide to King’s English - Now fans can accurately sling the slang to raise their hype game.

Hype Boards - A place where members can share their own hype glory stories as well as enthusiasm for Don King Presents: Prizefighter.

Screen Savers and Screen Shots – View all the screen savers and screen shots in its tenacious spectaculocity to download and share with friends.

Don King Presents: Prizefighter will deliver the deepest, most authentic and entertaining boxing experience available. The life of a boxer is more than just a night at the fights; it’s about building a career and rising to stardom. In Don King Presents: Prizefighter, players must train, overcome adversity, get promoted and avoid temptation to rise in notoriety. The story of their struggle to become champion unfolds in a unique, live-action sports documentary style that features real-life legends and current stars from the world of boxing including Ken Norton, Larry Holmes, Andrew Gollotta, Joe Calzaghe, and many others. Heather Vandeven, the reigning 2007 Penthouse Pet of the Year, and popular video vixen Bria Myles, also star in the documentary and act as temptations for boxers throughout their career.

Don King Presents: Prizefighter will be available on June 10, 2008 for Xbox 360® video game and entertainment system from Microsoft, and this fall for Wii™ home video game system from Nintendo and Nintendo DS™. For more information, please visit www.2ksports.com/prizefighter/.

Starlite Boxing's Sweetscience The Video Channel Online http://www.youtube.com/ELEmpress1

EL Boxing Empress Keisha Morrisey's Myspace http://www.myspace.com/Keishadivine

Honorable Keisha Morrisey http://www.keishamorrisey.com/

©®™ 2007, 2008 All photos by "EL Boxing Empress" Keisha Morrisey- Empire Morrisey Studios, for Bloodline Boxing Communications Entertainment and Starlite Boxing's Sweetscience Magnews-Online Publication all rights reserved

Bootsy Collins busts out his bass to set the mood for documentary-style boxing video game Don King Presents:Prizefighter, Soundtrack & Ring Walk Music

2K Sports announced today the artists featured in the soundtrack and ring walk music for the highly anticipated boxing video game, Don King Presents: Prizefighter. To accurately capture different eras of boxing atmosphere, Venom Games compiled more than 70 songs to complement the game, from rock to rap to metal to soul and funk.

The soundtrack will include artists and songs such as Run DMC’s “It’s Tricky,” and Survivor’s massively popular “Eye of the Tiger,” along with legendary funk bassist, Bootsy Collins, who will provide an exclusive original “Prizefighter” theme song for the game.

"As an avid boxing fan myself, it's been a great pleasure having the opportunity to work on the theme song and be a part of Don King Presents: Prizefighter," said Bootsy Collins. "With different out-of-the-ring situations, documentary and exclusive interview footage, boxing fans are going to get funked up and totally involved with a funky sensation of being in the ring to feel the full boxing experience. Not only that, the music will rock you, knock you, and pounce on your ear hole. Watch out now, or you may get a standing 8 count! Bootsy Collins here, and in yo ear hole baba!!!”

Below are some of the artists* appearing in the soundtrack and ring walk music for Don King Presents: Prizefighter:

Blue Oyster Cult

Bootsy Collins

Boss Martians

George Clinton

Iggy Pop

James Brown

Parliament

Run DMC

Stereo Black

Suicidal Tendencies

Survivor

Tower of Power

Wild Cherry

* The full list of artists in the soundtrack and ring walk music can be found at www.2ksports.com/prizefighter/.

Don King Presents: Prizefighter will deliver the deepest, most authentic and entertaining boxing experience available. The life of a boxer is more than just a night at the fights, and more about building a career and rising to stardom. In Don King Presents: Prizefighter, players must train, overcome adversity, get promoted and avoid temptation in order to rise in notoriety. The story of their struggle to become champion unfolds in a unique, live-action sports documentary style that features real-life legends and current stars from the world of boxing including Ken Norton, Larry Holmes, Andrew Gollotta, Joe Calzaghe, and many others. Heather Vandeven, the reigning 2007 Penthouse Pet of the Year, and popular video vixen Bria Myles, also star in the documentary and act as temptations for boxers throughout their career.

Don King Presents: Prizefighter will be available on June 10, 2008 for Xbox 360® video game and entertainment system from Microsoft, and this fall for Wii™ home video game system from Nintendo and Nintendo DS™. For more information, please visit www.2ksports.com/prizefighter/.

Starlite Boxing's Sweetscience The Video Channel Online http://www.youtube.com/ELEmpress1

EL Boxing Empress Keisha Morrisey's Myspace http://www.myspace.com/Keishadivine

Honorable Keisha Morrisey http://www.keishamorrisey.com

©®™ 2007, 2008 All photos by "EL Boxing Empress" Keisha Morrisey- Empire Morrisey Studios, for Bloodline Boxing Communications Entertainment and Starlite Boxing's Sweetscience Magnews-Online Publication all rights reserved